Exactly What You Run From is a typographic personal project based off Tyler, The Creator’s song “Exactly What You Run From You End Up Chasing".
I became really captivated with everything having to do with the album and the song. I started experimenting with colors, typography and even some photos from the album. I knew that in some way, I wanted to implement the typography and lyricism into the design.
I started thinking about the lyrics of the song from a more abstract perspective and thought about the constant spiral it would put one in if they kept running towards from something that they essentially did not desire, which resulted in me coming up with the final piece.

